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农产品电商要少一些自伤式营销

发布日期:2019-10-31 12:11:39 出处:《中国日报》 作者:魏延安 阅读:186

    近些年,为了尽快打开农产品上行的局面,不少地方又重复当年淘品牌上线时的打爆款思维,往往以很低的价格在短期内实现不小的销量,但大促过后,又回归平淡,反而惯坏了消费者,不愿意再买正常价格的农产品,这是农产品上行过程中让人遗憾的一面。商业上有个名词叫“精准营销”,这种打爆款的方法就很不精准,甚至是“自伤”行为,因为不利于后续正常营销。如果用农民的话来讲,那就是干了些“肉包子打狗”式的傻事,基本算是白搭了。但可惜的是,不仅仅一些政府和平台这样做,就是一般的电商企业和创业者也这样做,后果都不太好。


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